Content Is King

Over the past few years, there have been many debates about different search engine optimisation strategies, though it is highly important that a range of strategies are pulled together as one to form the best optimisation program possible. There is one particular factor that is becoming ever more important when it comes to reaching number one in the search engine results pages. That factor is "content". It seems search engines in their quest to provide ever more relevant results are giving site content more and more weight in their ranking algorithms. These days we are seeing web pages packed full of relevant text as opposed to the wonderful, graphical pages that used to adorn many a company's web sites.

Though of course page content is only one aspect of a good optimisation campaign, it is important to follow a few simple guidelines when constructing that content in order to get it right:

1. Research ? before you write a single word about a particular product, group of products or service, it is important that you know as much as possible about your subject. Good research will allow you to construct factual, relevant content. If you decide to merely copy content already out there, then be very careful. It is advisable to approach the owner of such content first and ask their permission. For example if you need to write about a product and your supplier already has a good description of it on their site, then it may be the case that they will let you use it for promotional purposes. Again you need to seek their approval first. Even if you intend to re-write someone else's content it is a good idea to check with them first. In general a good rule of thumb is "if in doubt, don't do it". Your own original content is always best.

2. Spelling and Grammar ? you should always seek to maintain a high level of spelling and grammar. Always assume anyone reading your content is looking for mistakes. Buyers look for reasons not only to buy, but also not to buy. Good spelling and grammar portrays a confident and professional image.

3. Layout ? page content needs to be laid out correctly in order to appear more pleasing to the eye. Keep paragraphs short and to the point. Any keywords and key phrases need to be worked into the content naturally and read correctly. Titles and headings should be in bold and the first letter of each word should be capitalised. Always use a plain, easy to read font. Fancy fonts may look nice to you, but don't forget your content is going to be read by the masses and needs to have a general appearance, that can be read by everyone. Any important words or references should be highlighted using quotation marks or again bold text.

By using the three basic guidelines outlined above, you will be able to write good, relevant page content, that is straight to the point, pleasing to the eye, and professionally written, as well as keyword rich. Never forget the search engine spiders love content, but be careful not to over do it, otherwise you will lose your readers attention, which ultimately means lost sales.

Thanks for reading my article. Please feel free to rate it at the bottom of this page.

Jason

**************************************************************************** *****
Jason Morris is co-author, search engine optimization and marketing consultant of Business Phone Systems Direct. An established communications company, offering advice and implementation of high quality business phone systems.
*********************************************************************************

Internet Marketing News
Unique web content 'best for SEO'
Epiphany Search News, UK - 3 hours ago
Such content can both give search engine optimisation (SEO) efforts a boost and attract more relevant visitors and potential sales leads to a company's ...
Expert: Enhance SEO with unique web pages Digital Response Media
Exclusivity vital for better search engine placement Business Feet
Search engines 'favour unique content' Internet Marketing News
BCS - Bluhaloall 7 news articles

Are You Giving Your SEO Enough Information to Succeed?
Search Engine Land, CT - 11 hours ago
I think of that post nearly every time someone asks for SEO advice because the field has grown so complex that both yes and no are often mutually wrong ...

Click Consult Ranked 2nd for PPC & SEO Consult Ranked 3rd for SEO ...
PRarticle.com (press release), Canada - 14 hours ago
Click Consult, a leading UK Search Marketing Agency, has been ranked as the 2nd best Pay-Per-Click (PPC) management company in the UK and its SEO division, ...

SEO Contest Offers $100000 Cash Prize
Emediawire (press release), WA - 22 hours ago
The Nukoo SEO Contest is giving that much away to the top internet marketing professional. Columbia, MO (PRWEB) August 28, 2008 -- Nukoo Web Hosting ...

Classroom Teaching Supply Store Hire SEO Services Company to Boost ...
PR Web (press release), WA - 23 hours ago
Texas based discount school supplies store, American Classroom Supply, has unveiled its plans to hire Dallas SEO services company to position itself as a ...

DirectNews
Homepage title tag improvements 'an SEO enhancement'
DirectNews, UK - 22 hours ago
He also states that paying attention to such text is one of the most frequently neglected areas of website design and search engine optimisation (SEO) ...

Internet Marketing News
Authoritative websites 'key to SEO'
Internet Marketing News, UK - 13 hours ago
by ClickThrough | 28 Aug 2008 Websites that position themselves as an authority on a certain topic and can back this up with the right content are more ...

Business Wire Announces September Webinar Schedule
MarketWatch - 8 hours ago
... in September with more press release how-to sessions that focus on the searching (SEO) and sharing (social media) that help press releases get seen. ...

Electricity bourse gets SEO nod
Tehran Times, Iran - Aug 26, 2008
TEHRAN – The director of Iran’s Securities and Exchange Organization (SEO) here on Tuesday announced that the SEO’s Bourse Council gave the green light to ...

SEO trends: Build online community, become a link magnet
SmartBrief, DC - Aug 27, 2008
A list of the latest SEO trends includes becoming a trusted contributor on social news or content sites, building professional communities in places such as ...

The Reality of Search Engine Submissions

Over the last few months, search engine submissions have changed dramatically. Now is the time... Read More

Are Your SEO Efforts Going To Waste?

Search engine optimization (SEO) is a long and complicated process that can be highly rewarding... Read More

Keywords, Ranking, & Search Engine Optimization Fun

I am a Search Engine Optimization newbie. I have read a little on various forums,... Read More

Search Bots, Crawlers, and Spiders

If you are a webmaster and you review your logs, often you will see a... Read More

Link Building for Hilltop

Hilltop is one of the major concepts underpinning Google's search algorithm, yet its workings and... Read More

Internet Marketing and Search Engine Indexing.

The world of internet marketing is a highly competitive place. As a beginning internet marketer... Read More

Fresh Content Improves Search Engine Optimization

Many search engine optimization companies will sell you a search engine optimization package that addresses... Read More

Google, Yahoo!, Pandoras Box And The Lottery

In the fall of 1990, the musical group Snap had a monster number one hit... Read More

Surviving Googles Aging Delay

Google has always been the search industry's innovator and that's just what Google's aging delay... Read More

Pay-per-click ? the Ultimate Tool to Boost Affiliate Sales

The old ways are not always the best ways.The traditional model of making money from... Read More